Marketing Systems That Actually Work.
20+ years turning complex MarTech stacks into revenue-driving machines — automation, analytics, and web development, built to scale. Based in Kuala Lumpur. Working globally.
I'm Helmi — a Marketing Technology Specialist who's been building things on the web since before "digital marketing" was even a phrase. With a Computer Science degree from UTM and 20+ years spanning web development, B2B marketing, and enterprise MarTech, I sit at the intersection of code and commercial impact.
Currently at 2X in Kuala Lumpur, I help B2B companies get more from their marketing technology — from Salesforce Marketing Cloud journeys to GA4 implementations that give you clean data you can actually act on.
When I work with you freelance, you get deep technical expertise without the agency overhead. Clear communication, solid delivery, and systems that hold up long after the project ends.
Specialist services for B2B companies that want their marketing technology to actually earn its keep.
End-to-end automation built in HubSpot, Marketo, or Salesforce Marketing Cloud. Lead scoring, nurture journeys, lifecycle campaigns — designed to convert, not just send emails.
Full GA4 setup, migration from Universal Analytics, custom event tracking via GTM, and Looker Studio dashboards that give you clean data to make decisions from.
Review your existing tools, identify the gaps and redundancies, map a coherent stack, then integrate it — CRM to MAP to web, clean data flowing end-to-end.
Custom WordPress and WooCommerce builds optimised for speed, SEO, and conversion. From theme customisation to full e-commerce setups — no bloated page builders.
Platform onboarding, migration, technical configuration, and team training. Whether you're just getting started or need to untangle an inherited mess — I've been there.
Technical SEO audits, on-page optimisation, and paid search strategy to drive qualified traffic. Built on data, not guesswork.
Delivering marketing automation, CRM integrations, and analytics solutions for global B2B clients. Specialising in Salesforce Marketing Cloud, HubSpot, and Marketo implementations. Leading technical discovery, configuration, and campaign deployment across complex enterprise MarTech stacks.
Over a decade of web development, digital strategy, and marketing technology work across agencies, in-house roles, and freelance engagements. Built and maintained WordPress sites, managed SEO and SEM campaigns, integrated analytics platforms, and led cross-functional digital teams.
Started in the trenches — HTML, CSS, server-side scripting, and database work back when responsive design wasn't even a concept. Built a foundation in software engineering (B.Sc. Computer Science, UTM) that still informs how I approach every technical problem today.
Real problems. Practical solutions. Measurable outcomes.
Got a MarTech project that needs someone who actually knows what they're doing? Let's talk.