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MarTech & WordPress Specialist · Based in Malaysia, working globally

20+ years building web systems. 5+ years automating the marketing that runs on them.

Most teams hire one person to build the site and another to run the marketing automation. The two rarely talk to each other. I do both, so nothing gets lost in the handoff.

What I Work On
Dzulhelmi Jumat, MarTech and WordPress specialist
Marketo · HubSpot · Salesforce
marketing automation & CRM platforms
WordPress · WooCommerce
implementation & WebOps
7
platform certifications (Adobe, HubSpot, Salesforce, AWS, Google)

Two Disciplines, One Person

Most freelancers specialize in one side of this. I work across both, so your automation and your website are never fighting each other.

01

Marketing Automation & CRM

Marketo / HubSpot campaign setup and lifecycle workflows
Marketo–Salesforce CRM integration and sync troubleshooting
Salesforce Marketing Cloud journeys & automation builds
Email marketing setup, automation & integration
No-code workflow automation with Zapier & Make (n8n for personal projects), connecting CRM, billing and support tools
GA4 + Google Tag Manager implementation
Looker Studio dashboards & reporting
02

WordPress Implementation & WebOps

WordPress implementation, from simple sites to complex WooCommerce builds (14+ years)
Website management & maintenance: hosting, server management (including VPS), deployment & uptime monitoring
Website migration: moving sites between hosts or platforms without losing data or rankings
Malware removal & emergency repair: hacked or broken sites, cleaned and restored fast
Security hardening, backups & disaster recovery
Performance optimization: caching, CDN & site speed
Technical SEO/SEM implementation
If any of this sounds like you, that's usually where I come in:
01
You don't have a website yet, or the one you've got needs a rebuild. I build WordPress sites, and simple custom-coded marketing or landing pages when that's the better fit. WordPress is where I go deepest. Either way, it's fast, secure, and built to last, not something you'll be redoing again next year.
02
Your website is hacked, broken, or completely down. I offer emergency repair and malware cleanup to get your site back up, cleaned, and properly secured, fast.
03
Your website is live, but nobody's actually looking after it. You focus on growing your business. I'll handle the website technicalities. Hosting, backups, security, updates, and migrations if you need to move to better infrastructure: the unglamorous stuff that keeps a site from breaking, getting hacked, or slowing down while you're not looking.
04
Your marketing tools and your website don't talk to each other. Most of the time, one person builds the site while someone else runs the email, CRM, and automation, and the two rarely sync up, so leads fall through the cracks. I set both up so they actually work together.
05
You want to start (or fix) email marketing, but don't know where to begin. I set up email marketing and automation using tools like Marketo, HubSpot, or Salesforce Marketing Cloud, built around what your business actually needs: welcome emails, follow-ups, newsletters, lead scoring.
06
You have a marketing automation idea, but you're not sure if it's even possible. Tell me what you're trying to automate. I'll give you an honest read on whether it's realistic, and build it if it is.
07
You have a website, but no idea how it's actually doing. I'll set up proper analytics and reporting, so you can see what's working, what's not, and where your visitors are actually coming from.

I'm not the cheapest option and I'm not an agency. I'm one person with 20+ years in web and systems (14+ of them on WordPress) and 5+ years in marketing technology, and I only take on work where both of those actually matter.

Selected Work

Marketo · Munchkin · Vimeo Player SDK

Video Engagement Tracking Inside Marketo

A B2B fintech client wanted video views to count as buying signals, but Marketo can't track video progress natively. I built a custom integration that extends Munchkin with the Vimeo Player SDK, detects 25/50/75/100% watch milestones, and feeds them into lead scoring. It runs as one reusable script across multiple landing pages, and I diagnosed an undocumented Marketo script-placement issue that was causing silent failures on one of them.

Custom integration · Reusable across landing pages · Documented handover
Diagram: video watch milestones at 25, 50, 75 and 100 percent flow through the Vimeo Player SDK and Munchkin into Marketo lead scoring
Marketo · Reporting · Data Visualization

Turning Marketo Email Reports into a Visual Dashboard

Marketo's standard Email Performance Report exports as a plain CSV that's tedious to read at a glance. I built a custom web app that takes that exact export and instantly turns it into a clean, interactive dashboard: key metrics, charts, and campaign trends in one view. Just drop in the CSV and the visual report generates itself.

Raw Marketo CSV in, visual dashboard out, in seconds
View live demo → Password-protected, access on request.
Custom Marketo email reports dashboard with KPI cards and charts ⤢ Click to enlarge
Marketo · HubSpot · Salesforce Marketing Cloud · Zapier · Make · CRM

Marketing Automation Across Client Stacks

Operated Marketo, HubSpot and Salesforce Marketing Cloud across multiple B2B client accounts: lead lifecycle, Marketo–Salesforce sync integrity, and CMS and microsite administration. The workflows pictured below are sample builds on Zapier and Make, wiring CRM, billing, support desks and Slack together so lead routing and follow-up happen without anyone chasing them.

Multiple B2B client accounts · Sample workflows shown
Sample workflow: a new CRM contact is validated and flagged to Slack when the email looks suspicious Sample workflow: a paid invoice is matched to its deal record and the outcome posted to Slack Sample workflow: a new contact is scored, then routed down nurture, high priority, or support paths ⤢ Click to enlarge
WordPress · WooCommerce · Ongoing Maintenance

Long-Term E-Commerce Maintenance

Maintaining hosting, security, performance, and uptime monitoring for an active WooCommerce store since 2021, through multiple major WordPress and WooCommerce version changes, with zero major downtime incidents.

Ongoing since 2021 · Zero major downtime
Page speed report for the maintained store: performance score 100, First Contentful Paint 0.1s Backup dashboard: hourly automatic backups completing successfully on a 21.74 GB site WooCommerce sales analytics for the maintained store, compared year over year ⤢ Click to enlarge
SEO · WordPress · Lead Generation

Organic Lead Generation, Built From Scratch

Founded and grew a Malay-language web design & maintenance service site targeting the Malaysian SME market, built entirely on organic search, with no paid advertising.

Consistent monthly inbound leads · Zero ad spend
Form submission report for the site: inbound leads broken down by enquiry form Site analytics: 600 visitors and 1,132 views, each up on the previous period

Certifications

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Adobe Certified Professional - Marketo Engage Business Practitioner · HubSpot Marketing Hub Software Certified · Salesforce Marketing Cloud · Salesforce Platform Foundations · Salesforce AI Associate · AWS Certified Cloud Practitioner · Google Digital Marketing and E-Commerce Professional Certificate

A Bit About Me

I'm Helmi Friday (Dzulhelmi Jumat on LinkedIn and my certificates). I started in IT in 2003 as a systems analyst and spent 14 years in web development, e-commerce and IT management before moving into digital marketing in 2018. WordPress has been part of my work for 14+ years. Most recently I worked across multiple B2B client stacks in Marketo, HubSpot and Salesforce Marketing Cloud. These days I take on freelance and part-time work for people who need a WordPress site done right and the marketing systems behind it working together. I'm also actively looking for a full-time MarTech or marketing operations role, available immediately.

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Let's Build Something That Works

Whether it's a website that needs a rebuild, a marketing automation setup that needs fixing, or a bit of both, tell me what you're working with.